The founder of Intercom shares how the role of marketing is changing as more and more businesses are becoming subscription-based. He points out why marketers should now focus on retention instead of conversion.
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The Swiss entrepreneur and business expert highlights why innovating on business models is crucial for every company. He demonstrates what companies should focus on when thinking about their business models by using a few practical examples.
The Corporate Finance and Valuation Professor shares why companies need to accept that they go through life cycles, and explains how their focus should change in each stage of the life cycle.